Voyager Innovations needed to maximize fan engagement for its iOS and Android Pinoy Hoops applications.
ABOUT VOYAGER INNOVATIONS
Voyager designs, develops and deploys applications that zero in
on the critical pain points, building cutting-edge capabilities and a powerhouse of proprietary platforms. Voyager is leading change in emerging markets, introducing tools that have allowed millions more to participate in the new digital economy and society.
“The Pyze platform has provides real-time understanding of how our customers want to use Pinoy Hoops so we can constantly stay ahead of the curve in delivering quality features rather than focusing on features that no one wants to use.”
Voyager Innovations was in search for a best in class mobile analytics and user engagement solution to maximize retention and usage time for their award-winning Pinoy Hoops application.
Voyager leverages Pyze cross-platform analytics across its iOS and Android apps to understand the most popular user paths, how much time users are spending on each screen and to identify opportunities for improving the user experience. Voyager is able to drill into key user metrics like retention and engagement by platform and device type as inputs in planning so they can maximize their R&D investments.
Events & Dynamic Funnels
Voyager monitors key user actions to identify which users based on specific interests like watching live games, following specific teams, looking-up team rosters, or monitoring team stats. Dynamic Funnels provide the ability to identify where users fall off in key action flows to optimize the product for greater conversions.
Voyager has been able to get deep visibility into user behavior to iterate on the iOS and Android applications, leading to over 1000% growth in usage of the Pinoy Hoops application.