To improve week 2 user retention and engagement metrics by 31%
Acerapps is a casual game developer with over a dozen mobile apps with millions of loyal monthly active users. Acer utilizes App stores and channel partnerships with device manufacturers across the world to distribute their apps to tens of millions of users.
“Pyze has allowed us to manage marketing campaigns across a dozen games with the same time and effort it used to take to launch less effective campaigns for one app.”
Co-Founder & CTO of AcerApps
Acer Apps had poor retention on its pre-installed applications and engagement time faded after 2 weeks. They needed a mobile marketing & intelligence solution to automate engagement, increase usage, and grow monetization.
Acer Apps selected Pyze Growth Intelligence as their mobile marketing platform, replacing multiple tools to reduce the effort required to build and manage campaigns.
Acer automated key user touch points like onboarding, activating, and engaging users based on lifecycle events and actions. Acer utilized retention campaigns automatically engage users in attrition to get them re-engaged with their games.
Acer utilized Pyze to gain deep behavioral insights leading them to optimize their apps for specific platforms where they had poor engagement & retention.
By identifying when users were generally downloading each game, Acer was able to run targeted user acquisition campaigns in each geography to maximize the ROI on their paid acquisition channels.
Acerapps achieved significant uplift across several key performance indicators including:
- 31% improvement in week 2 retention
- 22% increase in engagement time per user
- 18% growth in overall revenue